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julie cropp gareleck

Redefining Success On My Terms - And Helping You Do The Same

I’m on a mission to help high-achieving individuals like you rethink success. As a bestselling author, entrepreneur, and business strategist, I’ve learned firsthand that the traditional path — doing more, pushing harder, and chasing endless metrics — leads to burnout, not fulfillment. As the founder of Dare to Simplify, I challenge the traditional narrative that growth is always about doing more. Instead, I help female leaders and founders break free from the cycle of overachievement and build a career and life that align with what truly matters.

I had a burning desire to achieve my dreams and years of experience spent working in her family’s restaurant, which gave a great foundation for running a business from managing people and money, dealing with adversity,  being accountable and responsible, paying attention to details, and working with multiple generations at once. I’ve build and sold a successful business.  And now I’m working with others looking to take the leap of faith to invest in their success.

Bestselling Author

For millions, the American dream means starting a company and becoming their own boss. My book, Dare to Become, tells how I did just that, offering a unique perspective on how to create and grow your business — even if you don’t have major venture capital dollars or a Harvard MBA.

Expert Speaker

I speak to corporations, small to mid-size businesses, and educational institutions to motivate and inspire teams to reach for success. Bring me to your next live or virtual event for a keynote address, break-out session, or custom solution that fits your goals.

Business Consultant

I’ve worked with start-up companies and Fortune 1000 brands. I work at the intersection between strategy and execution, providing valuable insights and delivering solutions that drive revenue for clients. Success is in the execution. I’m here to help you get it right.

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    consulting services

    Empowering Leaders and Fueling Sustainable Growth

    My consulting team and I have built a 25 year reputation for bold, strategic branding, integrated campaigns, and real results. While the industry recognizes our work, our clients value us for our adaptability, service, and commitment to quality. We take a collaborative, consultative approach — whether it’s a one-time project or a long-term engagement. As you look to drive success, we know what it takes to cut through the noise, simplify the path forward, and drive meaningful business growth.

    in their own words

    What readers are saying

    • An engaging book from the first chapter to the last. I could relate to the authentic stories and raw truths about what it takes to run a successful business.  A must read!

      Marci Cropp
    • A beautiful piece of work, straight from the heart of a genuine and dedicated professional. Julie’s transparency and life experiences take you on a journey like no other! This is  a must read for an leader in any field!

      Tiffani Utz
    •  You asked me (very empathetically and sincerely, as always 😊) what I *really* wanted to do next. Such a simple question, but the way you asked it shifted the way I was approaching my job search. It helped me realize that I wanted to try something new…

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    Are You Ready to Simplify Your Path to Success?