Dare to Become: From the Corner Booth to the Corner Office is an inspiring narrative of entrepreneurial grit and determination. The book chronicles the journey of Julie Gareleck, who, without the safety net of venture capital or an Ivy League education, dared to dream and ultimately succeeded in establishing Junction Creative, one of the nation’s leading marketing firms. Gareleck’s humble beginnings in her parents’ restaurant in Gettysburg, Pennsylvania, laid the foundation for her understanding of business operations. Her experiences in the corporate world, marked by challenging bosses and complex dynamics, fueled her desire to create her own company. This candid account of her entrepreneurial journey offers invaluable insights into self-financing a start-up, salary considerations, hiring practices, and generational management differences.
Dare to Become stands out among entrepreneurial literature, offering a unique, real-world perspective on navigating the tumultuous path to business success. Gareleck’s story serves as a testament to the power of perseverance and a guide for those daring to chase their own entrepreneurial dreams.
“Dare to Become is a book you should buy IF you are an employee, an employer, have a job, own a business, intend to have a job or own a business at some point…IF you are in any of these positions, this book is for YOU.”
“You will learn how to navigate the world of business while balancing your personal life. As a mom, entrepreneur and film director, there are tools I now have and will use from Julie’s tips and advice throughout this book. These simple but vital lessons will help you with whatever journey you are on in business and in life.”
Ellie Kanner, Writer, Producer of Film & Television
“Thoughtful, engaging, and inspiring author Julie Crop Gareleck’s “Dare to Become” is a must-read nonfiction book. The depth and personal investment that the author pours from her own life into the writing and the way readers will be able to relate to the author’s own experiences will help would-be entrepreneurs how to use their own experiences to shape the businesses they want to develop. If you haven’t yet, be sure to grab your copy today!”
“Gareleck’s writing is deeply personal, offering a window into her life and the pivotal moments that defined her career. Her character is portrayed as tenacious, resourceful, and adaptive. The anecdotes about her family, particularly her parents, add a layer of depth to her story, illustrating how their values and work ethic influenced her professional journey.”
“I give Dare to Become a 5 out of 5-star rating. This rating is well-deserved due to Gareleck’s ability to blend personal narrative with professional insights seamlessly. The book is not just a memoir; it’s a guide for anyone looking to navigate the complexities of building a business. The practical lessons, combined with her engaging storytelling, make this book a standout in the genre.”
Online Book Reviews
Julie Cropp Gareleck is a globally recognized business leader, strategist, and entrepreneur, with a career spanning the U.S., Canada, and the United Kingdom. With over 25 years of experience, she has consulted with more than 1,000 companies—ranging from startups to Fortune 1000s—helping them build sustainable, revenue-generating strategies.
In 2009, she founded Junction Creative, an award-winning strategic marketing agency that merges the analytical expertise of a business consulting firm with the creative execution of an advertising agency. Through her work, Julie has become a trusted advisor for companies looking to simplify complexity, drive meaningful growth, and create long-term impact.
Julie is also the founder of Dare to Simplify, a platform designed to help high-achieving women break free from burnout and redefine success by breaking the paradigm of doing more. Through strategic consulting, speaking engagements, and executive programs, she empowers leaders to cut through the noise, focus on what truly matters, and build careers and businesses that align with their values.
As the author of the bestselling book Dare to Become: From the Corner Booth to the Corner Office, Julie shares a candid, practical perspective on entrepreneurship, leadership, and resilience. Her insights offer a roadmap for those navigating the challenges of building a business and redefining success on their own terms.
Aspire to Be is a business podcast gaining popularity for providing listeners and viewers with authentic and inspiring stories from entrepreneurs, business owners, and industry leaders. Julie Cropp Gareleck shares unique insights, perspectives, and strategies that are relatable and actionable. The Host strives to provide an engaging experience from the first listen to the last chapter of her book, Dare to Become, From the Corner Booth to the Corner Office.