Julie Cropp Gareleck was featured on NBC Affiliate Atlanta and Company to highlight Junction Creative, a full-service marketing agency she founded in 2009, as well as to tease her new book that is set to be published in 2024.Read More

Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business. Finding and understanding your audience is where many small businesses hit a stumbling block. Regardless of your business segment, it’s critically important to...Read More

The American workplace is now made up primarily of 4 generations: Generation Z (born 1997 and after), Millennials (born 1981-1996), Generation X (born 1965-1980), and baby boomers (born 1946-1964), with the silent generation being more of a rarity. While experts differ on the exact beginning and end of each generation, this makes for a particularly...Read More

Every entrepreneur across the globe is in search of success. Success in business and success in life. So why do so many businesses fail? According to Entreprenuer.com, by the end of one year, 20% of small businesses will fail, By the end of year two, 30% of those businesses will fail. By the end of...Read More

Just as most entrepreneurs, I spend more time working and building my business so it isn’t a reach that I consider myself in many ways married to my business. Unlike most relationships, I haven’t found a self-help book on the shelves at Barnes & Noble on how to best navigate the complexities of the business...Read More